The best Targeted Traffic That Converts

As you know, we live in a time when technology has overshadowed all aspects of our lives, so we learn, act and go shopping.

But many people who own their own business ignore this and market it as if they were living years ago. We have to say that this course belongs to the new B2B strategy that easily appears on the small pages of mobile phones and is always with us.

The common misconception among people who use B2B strategy is that setting a goal and trying to achieve it is useless and sometimes harmful. Let's take a realistic look at this.

After much research on the development of this strategy, we have reached a comprehensive view that we intend to share with you. The marketing strategy B2B Stay tuned:

B2B strategy:

We have divided this strategy into three parts, each of which includes sub-sections:

Section 1: Preparation

• Know the path of new buyers
• A framework for shaping strategy
• Awareness of critical elements in B2B strategy sales

Section 2: Planning

• running website
• Request innovative strategies
• Advancing innovative strategies
• Maintain and improve strategies

Section 3: Maintenance

• Implement your B2B strategy

Now it's time to explain these parts and then start planning your own strategy.

Part One: Awareness

Awareness of new changes in B2B strategy and the direction of buyers

Changes in the global arena have led buyers to take another look at the strategy and look for something new.

In the old method of this strategy, buyers always followed a predictable and controlled path that started from a major buyer. You can see this path in the following figure:

In this method, as shown in the image above, sellers used the old methods such as face-to-face meetings, printed brochures and advertisements, and similar methods to attract customers.

These methods are obsolete today for the following reasons:

• Today, most buyers are new generation who do not have a good relationship with sellers.
• When deciding to buy, most groups of 6 to 10 people decide and finally the CEO makes the purchase.
• Before meeting with the seller, buyers search in cyberspace for their desired product.
• Many buyers go through the chart shown several times to make their desired purchase.

But today, the path that buyers take to buy their final product has changed as follows:

As you can see, this path is similar to the old path of buyers with two differences that make this path similar to the path of B2C buyers.

Today, people are interested in buying again based on their experience of buying the product, and price is no longer at the top of this issue.

Find the best framework for shaping strategy

As you can see, the new route is the same as the B2C route, except that more people are involved when buying the product.

So, our suggested framework here is " 

• View: The largest community of eligible audiences with no business goals
• Thinking: The largest community of eligible audiences with few business goals
• Doing: The largest community of eligible audiences with high business goals
• Caring: Current customers with one or two business transactions

By adding this framework to the path of new buyers, we reach the following conclusion:

Awareness of critical elements in B2B strategy sales

Every new customer in B2B marketing should consider 6 things before buying:

• Problem identification
• Discover the solution
• Determine prerequisites
• Choice of supplier
• Confirm it
• Make an agreement

In contrast, the modern salesperson in B2B marketing should consider the following:

• Create demand:

One of the important things in this strategy is creating demand, which solves three customer needs, namely problem identification, solution discovery and pre-requisition determination.

• Production of sales leads:

Once a person has met this need through the production of demand, he or she should be guided to the action stage, which is done by generating sales leads and eliminating the three options of supplier selection, approval, and agreement.

• Maintenance strategy:

Finally, when a customer buys from you, you should keep him in this circle so that he can buy from you again. In fact, this part takes the customer to its first two stages.

In order to successfully complete these three steps, you must complete the following 10 steps:

• A wonderful website
• network marketing
• Video marketing
• Content marketing
• Search Engine Optimization (SEO)
• Pay Per Click (PPC) Ads
• Event marketing
• Affiliate marketing and partner building
• Remarketing
• Marketing Automation (Including Email Marketing)

Part Two: Planning

running website

Because of the importance that a website can play in your B2B strategy, we have dedicated a separate section to this issue.

Today, buyers expect you to create a site in accordance with the exact principles of this field and place your products in this site accurately and transparently so that they can get information about your products.

In order to have a site in accordance with this strategy, your site must have these 5 items:

• The site opens quickly. 40% of people leave a site if it takes more than 3 seconds for a site to load.
• Security. 8% of people leave a site where user security is not maintained.
• Proper loading on mobile. 60% of people leave a site if it does not match their mobile phone. So try to design your site to fit this device as well.
• Availability. This means that people will be able to interact with you as soon as they enter your site.
• Finally, try to use a unique and appropriate design for your site. This will represent your brand.

Apply innovative strategies to create demand

As you read this article, there are many companies that need your products but are not aware of this need at all. It is your job to discover what that is and to bring it about.

Advancing innovative strategies

Once you have reached this stage, the customers of your products are in the stage of thinking and doing. Just use the following solutions at this stage:

• PPC Advertising
• Remarketing
• events
• Affiliate Marketing, Customer Success Story, Business Partner
• Content marketing
• SEO

Maintain and improve strategies

You are now at the stage where you have found your customers and you are trying not to lose them. You can use the following solutions to do this.

• Content marketing
• weblog
• E-books
• Social Networks
• Videos
• Webinars
• e-mail marketing
• Monthly newsletters
• New Blog Newsletter
• Webinar Announcements
• New service announcements
• Informing about new e-books
• Product related tutorials

Part III: Maintenance

Implement your B2B strategy

This step, which is the last part of this strategy, will be explained in 5 steps.

Step 1: Identify the audience and examine their behavioral personalities

Knowing the names of companies or important people of these companies is not profitable for selling your products. To do this, you need to know the following about your customers:

• Demographic information (gender, age range, field of study, etc.)
• Their common interests
• Factors that likely make them use your product
• The main problem and need that makes them use your product or service.
• The most common way to communicate with them

Step # 2- Discovering Your Weaknesses Through Digital Competition

When you are not competing, you do not know where you are in this ranking and what part you should try to improve. Here are some things to look for:

• Website status (speed, suitable mobile version, its structure, etc.)
• Their status in search of industry keywords and the strength of the site and their content
• Content marketing status (articles they produce, e-books, emails and newsletters)
• The product, service and value they offer. Check out the funnel sales they use to turn the audience into a customer.
• Their online ads on social media and PPC ads
• Satisfaction status of customers, their employees

Step 3: Identify your goals

Once you have identified your weaknesses, aim to improve them and take action.

Step 4: Match your B2B strategy to your goals

Depending on what your goal is and what you want to improve, develop a strategy in the same field. For example, if you have a problem in the production of leads, you should prepare a strategy appropriate to this stage.

Step 5: Check, follow, optimize and then repeat

When you come up with something out of the ordinary, then they have to re-think their position.

You need to pay attention to the indicators when you are reviewing your strategy. The indicators that are useful for digital marketing are:

• Overall sales
• Number of leads
• Return on marketing investment (ROMI)
• Lead-to-sales conversion rate
• Cost per lead

Once these companies are aware of their problem, they will be interested in the solution you have.

To create this situation, you can use the following solutions:

• Banner ads
• Content marketing
• Video marketing
• Social media marketing and advertising
• Site optimization for search engines or SEO
• Targeted Traffic that converts