Personalize emails sent to your customers, but don't use the recipient's name anymore

In this article, we will briefly review the definition of email marketing ,  and introduce 8 email marketing strategies  , and at the end, I will mention some interesting statistics for email marketing. I hope you enjoy it.

What is email marketing?

The practice of sending commercial emails to a group of people who are already our customers are actual or potential, email marketing or email marketing is called.

In a LITMUS survey of 372 digital marketers, the average return on investment (ROI) (38: 1) was calculated. This means that one out of every 38 email recipients becomes a customer.

8 Important Strategies in Email Marketing

Email marketing strategies are part of your macro strategy for digital marketing. In addition, email marketing strategies will help you sell your products and services through the email communication channel and maximize your return on investment.

Here are some strategies you can use to help you achieve this:

1. Personalize emails sent to your customers, but don't use the recipient's name anymore.

Unfortunately, most digital marketing executives and email marketing experts think that email personalization means using the audience name, but unfortunately there are always people who make the best use of the best facilities. Spammers and cybercriminals, meanwhile, have used the model to such an extent that, unfortunately, not only have they lost their appeal to recipients, but when they see their name in the headline, or at the beginning of writing in the main body of the email, it may be the first. Don't trust it.

The element that makes email marketing so effective is the communication element. But you have to think about whether the email recipient will trust you in the first place. In the first encounter, does the recipient know you or what privacy you want to be in contact with?

When you want to be intimate with a recipient by mentioning his or her name, be sure that it will no longer be effective. It will have a big impact.

Try personalizing the email based on the following methods for the recipient:

• The recipient can specify the topics he wants to receive emails from you about. In this way, the recipient knows that miscellaneous issues will not be sent to him, and therefore the probability of increasing the rate of opening emails will be higher.
• The recipient can specify how many emails you will receive over a period of time. This means that the recipient will specify how many of you will receive emails each week, each month, each day, or each season.

Conclusion: Do not use people's names at the beginning of the email body or in the headline in the first place at all. And try to ask the audience to tell you their name by taking advantage of the points, and then you can use their name for more closeness in the email body. By the way, using people's names is not necessarily personalization of the email for him.

2. Make sure emailing doesn't take much time!

The fact that sending an e-mail does not have a specific time does not necessarily mean that you are eligible to send an e-mail to an unknown audience at any time.

In fact, the title means that sending an email does not take much time. People usually look at email as a serious business issue, and if your email headline doesn't look like the headlines Spammers use, they're more likely to open it and read it.

Make sure that no clock is prioritized from day to night and do not put yourself under pressure to send a special email to the top of the clock.

The only thing I wrote in the previous section is to ask the audience to specify the time intervals and the number of emails received, and in this interval, send them the desired number of emails.

3- Long or short email title

According to research by Adestra, which received more than 900 million emails and related reports, the increase in email opening rate or click-through rate has nothing to do with the length of the headline and the number of characters.

What's important in headline design is to use text that has the right and can instantly engage the audience.

All you have to do is use a copywriter in this section and tell them your goals for sending the email as well as your marketing goals from the content in the email so that they can help you prepare the text needed for the headline.

There are various ways you can characterize your contacts. In this way, right away, how about we jump into the best 7 rules and regulations of focused Targeted email marketing. Wouldn't it be incredible if individuals strolled into stores with signs that said whether it was their first time there, regardless of whether they'd been previously yet hadn't bought anything, whether they'd purchased something once, or on the off chance that they were a standard client?

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